Reserve a punnet

Inside the box.

A sealed room where strawberries grow with their roots in the air. Tap any part of the drawing to see what it does.

LED light

LEDs above the plants give them their day, every day, whatever the weather outside. The length of that day is set, not hoped for.

We grow in air, not in earth.

Aeroponics, simply put: roots in air, fed by a timely, nutrient-filled misting system. No soil to carry disease, nothing to spray, and every drop of water used many times.

Every plant, monitored live.

Temperature, humidity, water and nutrients are tracked in real time, adjusted continuously, and checked from a phone.

Sample readings from the grow room

Temperature17.9°C

The air in the room.

Humidity65% relative humidity

Water held in the air.

Nutrient EC1.4mS/cm

How much food is in the water.

Solution pH5.6pH

How acid the water is, which decides what the roots can take up.

Light15hours a day

LED light the plants receive.

From a few cells to your table.

Our plants are not raised from runners bought in a sack. Every strawberry starts in a lab and ends in your hands within hours of picking.

  1. Tissue culture

    A few cells of clean, disease-free mother stock.

  2. Plantlets

    Thousands of identical, non-GMO plants.

  3. The box

    Roots in air, light from above, climate held steady.

  4. Picked ripe

    By hand, at peak ripeness, never early.

  5. Within hours

    Delivered in hours, not days.

Questions about growing in air

Plain answers to what people ask first.

What is aeroponics?
A way of growing plants with their roots hanging in the air instead of soil. The roots are fed by a fine mist of water and nutrients, sprayed on a timer.
How is it different from hydroponics?
In hydroponics the roots sit in water. In aeroponics they hang in the air and are misted, which gives them more air and uses water very sparingly.
Is anything sprayed on the plants?
No pesticides. The room is sealed and the plants start from clean, disease-free stock, so there is nothing to spray for.
Why tissue culture?
Plants grown from a few cells of clean mother stock are uniform and disease-free, so the fruit is consistent from punnet to punnet.
Why strawberries first?
Good strawberries are hard to find in Pakistan for most of the year. They are the first crop; the farm is a model for growing much more.

See it for yourself.

Farm visits are by appointment, about an hour east of Karachi.

Schedule a farm tour